Friday, April 1, 2011

What kind of social media user are you?

I was perusing Nick Bowman's blog to discover some blogs he follows.  One blog is by Richard Landers at Old Dominion University in Norfolk, VA is an industrial/organizational psychologist who discusses technology, education and training research.  One of his posts describest the four kinds of social media users.


The four categories are: versatile, novel, expert communicator, and introvert.

Versatile (36.3%):  This is the most common user type.  Usually this user has fewer than 100 friends on the social networking site but actively engages with these friends.  Users interact on this site by sending messages both privately and publicly, comment on threads, update their profiles, and share links.  Usage on these sites is between 1-5 hours per day. 

Novel (25.3%):  The novel user also has fewer than 50 friends on the social networking site and has accounts on two sites.  This user logs in between 1-5 hours per week and updates his/her profile in addition to uploading photos. 

Expert Communicator (19.88%):  This is the most active social networking site user that uses these sites for more than 5 hours per day and typically has more than 100 friends.  This group engages with people they have little in person interaction with and uses social networking sites to maintain these relationships. 

Introvert (18.62%):  The introvert uses social networking sites to replace email and usually have an account on one site.  The communication on this site typically is through private messages.   Users usually have fewer than 50 friends.

What kind of user are you?

Please answer the poll question that is to the left of the title of this blog. 

Alarcón-del-Amo, M., Lorenzo-Romero, C., & Gómez-Borja, M. (2011). Classifying and Profiling Social Networking Site Users: A Latent Segmentation Approach. Cyberpsychology, Behavior, and Social Networking DOI: 10.1089/cyber.2010.0346 []

2 comments: